The All Blacks may have finished second at the Rugby World Cup, but they have retained their status as the most valuable brand in the game. The brand valuation consultancy Brand Finance said in its 2023 report that the All Blacks' value had increased 52 percent since the 2019 World Cup to $452 million.
They don't have the Cup but they're still on top
They don't have the Cup but they're still on…
They don't have the Cup but they're still on top
The All Blacks may have finished second at the Rugby World Cup, but they have retained their status as the most valuable brand in the game. The brand valuation consultancy Brand Finance said in its 2023 report that the All Blacks' value had increased 52 percent since the 2019 World Cup to $452 million.