It never ceases to amaze that an organization so protective of its assets, silver fern, naming rights and the like, should be so free and easy with its greatest asset, its marquee team. We're talking the New Zealand Rugby Union here. Their team, the All Blacks, is one of the most well known brands in the sporting world – that's why Iveco wanted to be associated with them.
All Blacks deserve better from NZRU
All Blacks deserve better from NZRU
All Blacks deserve better from NZRU
It never ceases to amaze that an organization so protective of its assets, silver fern, naming rights and the like, should be so free and easy with its greatest asset, its marquee team. We're talking the New Zealand Rugby Union here. Their team, the All Blacks, is one of the most well known brands in the sporting world – that's why Iveco wanted to be associated with them.